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                                Ford Motor Co.'s "Adship" over New York, a Floating Advertisement Comprising 11,000 Flashing Bulbs, 1946
                            
                                    Vintage silver print 
9 x 7 inches
Lengthy typed caption snipe affixed with tape verso.
                                    Lengthy typed caption snipe affixed with tape verso.
                                   The "Adship," built from a former K-Type Navy combat dirigible, was designed to convey messages from the Ford Motor Co. using a patented technology which included 11,000 flashing bulbs.
                        
                    
                                                    The "Adship," built from a former K-Type Navy combat dirigible, was designed to convey messages from the Ford Motor Co. using a patented technology which included 11,000 flashing bulbs.