One intriguingly-recurrent motif of New York City photography is the cabinet card photograph of shopkeepers standing proudly in front of their place of business. There were a number of photographers who specialized in this specific service such as G.W. Bancroft and S. Marksville, who primarily operated in Manhattan but ventured to the outer boroughs as well. Both artists represent themselves as “landscape” or “architectural” photographers on the verso of their prints, notably omitting their work as portrait-makers. Yet they both cannily recognized the owner as an integral part of a storefront’s identity, and their work as a whole paints a thorough picture of the entrepreneurs that populated the city at the end of the 19th-century.