![[Match Corp. of America], Motel Advertising Match Covers, c. 1960](https://artlogic-res.cloudinary.com/w_2400,h_2400,c_limit,f_auto,fl_lossy,q_auto/artlogicstorage/dollc/images/view/8c0633eb86bc117c92d47f4ca9997f0bj/daniel-oliver-match-corp.-of-america-motel-advertising-match-covers-c.-1960.jpg)
[Match Corp. of America]
Motel Advertising Match Covers, c. 1960
Photo-lithographs (14)
Each 4 1/2 x 1 1/2 inches
Matchbook covers produced by the Match Corp. of America, depicting an array of welcoming motels throughout Florida, Kentucky, Virginia, Oregon, and Pennsylvania. Intriguingly, these covers were printed full-length, suggesting a...
Matchbook covers produced by the Match Corp. of America, depicting an array of welcoming motels throughout Florida, Kentucky, Virginia, Oregon, and Pennsylvania. Intriguingly, these covers were printed full-length, suggesting a prolonged existence (beyond their intended use of lighting cigs) as photographic souvenirs or mementos. The group presents a uniform survey of roadside lodgings, reminiscent of real estate photography as referenced by artists such as Ed Ruscha and Mike Mandel.