This compelling photo album, compiled between 1948 and 1957, offers a view into the rapid development of roadside infrastructure that took place in California during the transformative period of post-war...
This compelling photo album, compiled between 1948 and 1957, offers a view into the rapid development of roadside infrastructure that took place in California during the transformative period of post-war prosperity.
As California experienced a surge in car ownership and a growing reliance on automobiles for transportation, the need for accessible and conveniently located gas stations became increasingly apparent. The album shows how Associated Oil Company (by this time a subsidiary of Tidewater Oil, owned by Getty) strategically positioned their now-iconic "Flying A" gas stations to cater to the burgeoning market up and down the West Coast. This album presents prospective locations (some depicted with realtors' advertising boards), scenes of construction and improvements, and views of recently completed service stations spanning from the Southern Bay Area to Los Angeles.
The album is mostly un-captioned, with just a few prints having notations on the rectos, but many scenes are identifiable by the signage of local businesses and vehicles, or the sharp and visible street-signs. Some identifiable locations include: San Jose, Saratoga, Los Gatos, San Marino, Canoga Avenue in Woodland Hills, and Nordhoff & Terra Bella Streets in Los Angeles, among numerous others.
A fantastic album which captures the relationship between changing consumer needs, swiftly-increasing land development, and the iconic roadside gas stations that have become synonymous with California's roadside landscape.