This charming group of six posters reflect an earlier time, when the then-novel Home Box Office Channel was the young upstart and not the reigning champ, waiting to be unseated....
This charming group of six posters reflect an earlier time, when the then-novel Home Box Office Channel was the young upstart and not the reigning champ, waiting to be unseated.
One poster promises “fast relief from summer reruns” with the familiar HBO logo appearing on an Alka-Seltzer-like tablet dissolving in water. Another presents a Wallace Berman-esque grid of hands turning a dial, endlessly looking for the “new shows this fall.” The accompanying text at the bottom assures the viewer that “HBO people don’t miss out,” a slogan which appears on two other posters in the group, and was used by the company from 1979 to 1981. The last two posters both suggest an HBO subscription as a means to fight the rate of inflation which, in 1980, hovered around a staggering 14 percent.