![[U.S. Rubber Co.], Suite Showing Tire Testing at the “Desert Proving Grounds” in Lancaster, California, 1950s](https://artlogic-res.cloudinary.com/w_2400,h_2400,c_limit,f_auto,fl_lossy,q_auto/artlogicstorage/dollc/images/view/37e7faf9f00995352da7a01aea84fcd6j/daniel-oliver-u.s.-rubber-co.-suite-showing-tire-testing-at-the-desert-proving-grounds-in-lancaster-california-1950s.jpg)
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![[U.S. Rubber Co.], Suite Showing Tire Testing at the “Desert Proving Grounds” in Lancaster, California, 1950s](https://artlogic-res.cloudinary.com/w_2400,h_2400,c_limit,f_auto,fl_lossy,q_auto/artlogicstorage/dollc/images/view/f10706314f1666114f9c099b1a724fe9j/daniel-oliver-u.s.-rubber-co.-suite-showing-tire-testing-at-the-desert-proving-grounds-in-lancaster-california-1950s.jpg)
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[U.S. Rubber Co.]
Suite Showing Tire Testing at the “Desert Proving Grounds” in Lancaster, California, 1950s
Silver prints (15)
Each 10 x 8 inches
Nearly all with accompanying caption snipe.
Nearly all with accompanying caption snipe.
Further images
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A selection of images highlighting the “stopping power” and durability of US Rubber’s premiere tire line, showing the varied scope of painstaking testing and quality control undergone by the company...
A selection of images highlighting the “stopping power” and durability of US Rubber’s premiere tire line, showing the varied scope of painstaking testing and quality control undergone by the company when reviewing their products. Examples include a sculptural scattering of tires, placed out to bake in the blistering desert sun, each observed for deterioration over a period of time; the steel “cone rupture” test, which the US Royal Air Ride tire endured “20 times without failure”; and one particular shot of two testing cars, one careening through a wooden barrier, due to the fact it was not equipped with U.S. Royal Tires, unlike the other which stopped far short of collision.